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Dr. Eric D. Boyd
Contact Info

JMU Faculty Eric BoydWampler-Longacre Eminent Scholars Professorship in Marketing and Associate Professor of Marketing


Ph.D., University of Virginia
M.B.A., San Francisco State University
B.A., Beloit College

Professional Interests:  
Innovation, marketing management, B2B marketing

Current Courses Taught:
MKTG 450: Business Marketing
MKTG 480: Product Development and Management
MBA 644:  Marketing Management

Key Publications:

Boyd, D. Eric, Benjamin Michael McGarry, and Theresa Clarke (forthcoming), “Exploring the Empowering and Paradoxical Relationship between Social Media and CSR Activism”, Journal of Business Research.

Boyd, D. Eric and Brian P. Brown (2012), “Marketing Control Rights and their Distribution  within Technology Licensing Agreements: A Real Options Perspective”, Journal of the Academy of Marketing Science, 40 (5), 659-672.

Boyd, D. Eric, Rajesh Chandy, and Marcus Cunha (2010), “When Do Chief Marketing Officers Impact Firm Value? A Customer Power Perspective”, Journal of Marketing Research, 47 (4), 1162-1176. 

Boyd, D. Eric and Robert E. Spekman (2010), “The Licensing of Marketing Control Rights in Technology Alliances: A Shareholder Value Perspective”, Journal of Product Innovation Management, 27 (4), 593-605.

Boyd, D. Eric and Kenneth D. Bahn (2009), “When Do Large Product Assortments Benefit Consumers: An Information-Processing Perspective”, Journal of Retailing, 85 (3), 288-297.

Positions Held:

2015-present, Professor of Marketing, James Madison University

2009-2015, Associate Professor of Marketing, James Madison University

2003-2009, Professor of Marketing, James Madison University

Awards and Honors:

2012, Madison Research Scholar, James Madison University

2011, Outstanding MBA Faculty Teaching Award, James Madison University

2007, Innovation in Undergraduate Teaching Award, James Madison University

2005, Outstanding Article of the Year Award, Journal of Business-to-Business Marketing