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Dr. Eric D. Boyd

boydde@jmu.edu
Contact Info

JMU Faculty Eric BoydWampler-Longacre Eminent Scholars Professorship in Marketing and Associate Professor of Marketing

 Education:

Ph.D., University of Virginia
M.B.A., San Francisco State University
B.A., Beloit College

Professional Interests:  
Innovation, marketing management, B2B marketing

Current Courses Taught:
MKTG 450: Business Marketing
MKTG 480: Product Development and Management
MBA 644: Foundations of Marketing Management

Key Publications:
Boyd, D. Eric and Brian P. Brown (2012) “Marketing Control Rights and their Distribution within Technology Licensing Agreements: A Real Options Perspective”, Journal of the Academy of Marketing Science, 40 (5), 659-672.

Boyd, D. Eric, Rajesh Chandy, and Marcus Cunha (2010) “When Do Chief Marketing Officers Impact Firm Value? A Customer Power Perspective”, Journal of Marketing Research, 47 (4), 1162-1176.

Boyd, D. Eric and Robert E. Spekman (2010), “The Licensing of Marketing Control Rights in Technology Alliances: A Shareholder Value Perspective”, Journal of Product Innovation Management, 27 (4), 593-605.

Boyd, D. Eric and Kenneth D. Bahn (2009), When Do Large Product Assortments Benefit Consumers: An Information-Processing Perspective”, Journal of Retailing, 85 (3), 288-297.

Boyd, D. Eric and Robert E. Spekman (2008), “The Market Value Impact of Indirect Ties in Technology Alliances”, Journal of the Academy of Marketing Science, 36, 488-500.

Boyd, D. Eric and Kevin Webb (2008), “Interorganizational Ethical Conflict within Alliances: A Conceptual Model and Research Propositions”, Journal of Business-to-Business Marketing, 15 (1), 1-24.

Boyd, D. Eric, Robert E. Spekman, Patricia Werhane, and John W. Kamauff (2007), “Corporate Social Responsibility in Global Supply Chains: A Procedural Justice Perspective”, Long Range Planning, 40 (3), 341-356.

Boyd, D. Eric and Robert E. Spekman (2004), “Internet Usage within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions”, Journal of Business-to-Business Marketing, 11, 1/ 2, 9-34.

BOOK CHAPTERS

Werhane, Patricia H., S. Ramakrishna Velamuri, and D. Eric Boyd (2005), “Corruption and Moral Risk in Business Settings”, in The Responsible Corporation, (ed) Kirk Hanson, Westport, CT: Greenwood Publishing.

Boyd, D. Eric, Paul W. Farris and Lutz Hildebrandt (2004), “PIMS and COMPUSTAT Data: Different Horses for the Same Course?”, in Profit Impact of Marketing Strategy: Retrospect and Prospect, (eds) Paul Farris and Michael Moore, New York: Cambridge University Press.

Awards and Honors:

Research Awards

2012
 College of Business Outstanding Academic Paper, James Madison University

2010
 College of Business Outstanding Academic Paper, James Madison University

2004 
Outstanding Article of the Year, Journal of Business-to-Business Marketing

Research Honors

2011
 College of Business Madison Scholar, James Madison University

Teaching Awards

2010
 Outstanding MBA Faculty, James Madison University

2006 
Innovation in Undergraduate Teaching, James Madison University