Dr. Eric D. Boyd
Wampler-Longacre Eminent Scholars Professorship in Marketing and Associate Professor of MarketingEducation:
Ph.D., University of Virginia
M.B.A., San Francisco State University
B.A., Beloit College
Innovation, marketing management, B2B marketing
Current Courses Taught:
MKTG 450: Business Marketing
MKTG 480: Product Development and Management
MBA 644: Marketing Management
Boyd, D. Eric, Benjamin Michael McGarry, and Theresa Clarke (forthcoming), “Exploring the Empowering and Paradoxical Relationship between Social Media and CSR Activism”, Journal of Business Research.
Boyd, D. Eric and Brian P. Brown (2012), “Marketing Control Rights and their Distribution within Technology Licensing Agreements: A Real Options Perspective”, Journal of the Academy of Marketing Science, 40 (5), 659-672.
Boyd, D. Eric, Rajesh Chandy, and Marcus Cunha (2010), “When Do Chief Marketing Officers Impact Firm Value? A Customer Power Perspective”, Journal of Marketing Research, 47 (4), 1162-1176.
Boyd, D. Eric and Robert E. Spekman (2010), “The Licensing of Marketing Control Rights in Technology Alliances: A Shareholder Value Perspective”, Journal of Product Innovation Management, 27 (4), 593-605.
Boyd, D. Eric and Kenneth D. Bahn (2009), “When Do Large Product Assortments Benefit Consumers: An Information-Processing Perspective”, Journal of Retailing, 85 (3), 288-297.
2015-present, Professor of Marketing, James Madison University
2009-2015, Associate Professor of Marketing, James Madison University
2003-2009, Professor of Marketing, James Madison University
Awards and Honors:
2012, Madison Research Scholar, James Madison University
2011, Outstanding MBA Faculty Teaching Award, James Madison University
2007, Innovation in Undergraduate Teaching Award, James Madison University
2005, Outstanding Article of the Year Award, Journal of Business-to-Business Marketing