Dr. Eric D. Boyd
Wampler-Longacre Eminent Scholars Professorship in Marketing and Associate Professor of MarketingEducation:
Ph.D., University of Virginia
M.B.A., San Francisco State University
B.A., Beloit College
Innovation, marketing management, B2B marketing
Current Courses Taught:
MKTG 450: Business Marketing
MKTG 480: Product Development and Management
MBA 644: Foundations of Marketing Management
Boyd, D. Eric and Brian P. Brown (2012) “Marketing Control Rights and their Distribution within Technology Licensing Agreements: A Real Options Perspective”, Journal of the Academy of Marketing Science, 40 (5), 659-672.
Boyd, D. Eric, Rajesh Chandy, and Marcus Cunha (2010) “When Do Chief Marketing Officers Impact Firm Value? A Customer Power Perspective”, Journal of Marketing Research, 47 (4), 1162-1176.
Boyd, D. Eric and Robert E. Spekman (2010), “The Licensing of Marketing Control Rights in Technology Alliances: A Shareholder Value Perspective”, Journal of Product Innovation Management, 27 (4), 593-605.
Boyd, D. Eric and Kenneth D. Bahn (2009), “When Do Large Product Assortments Benefit Consumers: An Information-Processing Perspective”, Journal of Retailing, 85 (3), 288-297.
Boyd, D. Eric and Robert E. Spekman (2008), “The Market Value Impact of Indirect Ties in Technology Alliances”, Journal of the Academy of Marketing Science, 36, 488-500.
Boyd, D. Eric and Kevin Webb (2008), “Interorganizational Ethical Conflict within Alliances: A Conceptual Model and Research Propositions”, Journal of Business-to-Business Marketing, 15 (1), 1-24.
Boyd, D. Eric, Robert E. Spekman, Patricia Werhane, and John W. Kamauff (2007), “Corporate Social Responsibility in Global Supply Chains: A Procedural Justice Perspective”, Long Range Planning, 40 (3), 341-356.
Boyd, D. Eric and Robert E. Spekman (2004), “Internet Usage within B2B Relationships and Its Impact on Value Creation: A Conceptual Model and Research Propositions”, Journal of Business-to-Business Marketing, 11, 1/ 2, 9-34.
Werhane, Patricia H., S. Ramakrishna Velamuri, and D. Eric Boyd (2005), “Corruption and Moral Risk in Business Settings”, in The Responsible Corporation, (ed) Kirk Hanson, Westport, CT: Greenwood Publishing.
Boyd, D. Eric, Paul W. Farris and Lutz Hildebrandt (2004), “PIMS and COMPUSTAT Data: Different Horses for the Same Course?”, in Profit Impact of Marketing Strategy: Retrospect and Prospect, (eds) Paul Farris and Michael Moore, New York: Cambridge University Press.
Awards and Honors:
2012 College of Business Outstanding Academic Paper, James Madison University
2010 College of Business Outstanding Academic Paper, James Madison University
2004 Outstanding Article of the Year, Journal of Business-to-Business Marketing
2011 College of Business Madison Scholar, James Madison University
2010 Outstanding MBA Faculty, James Madison University
2006 Innovation in Undergraduate Teaching, James Madison University