Business analytics is a technical approach to analyzing problems and making business-related decisions. It uses statistical methods, management science techniques and mathematical modeling to forecast the implications of various choices and identify the best alternatives. Business analytics focuses on the effective use of data and information to provide fact-based insights and drive positive business actions. The minor in Business Analytics prepares students to solve complex decision problems in a business environment with a combination of quantitative skills and hands-on expertise using current software applications.
Admission to the BSAN program is limited and competitive. Students seeking to add the BSAN minor must submit an application by November 1st and will be admitted as a cohort each fall to start the BSAN program in the spring. A student must be able to take the 300-level BSAN courses on a schedule of one per semester in a three-consecutive semester period.
A complete application to the minor includes the following:
- A completed BSAN minor application form
- A letter of recommendation from COB 291 instructor
Admission to the BSAN minor is based on student's performance in the following four competency areas: calculus, statistics, management science, and economics.
Prerequisite Competency Courses for Admission (3 credits each):
- One introductory calculus course (MATH 205, MATH 231, MATH 235, ISAT 151 or equivalent)
- One statistics course (COB 191, MATH 220, MATH 285, MATH 318, ISAT 251,or equivalent)
- One introductory management science course (COB 291 or equivalent)*
- One economics course (ECON 200 or ECON 201)
*COB 191 and MATH 205 or equivalent are prerequisites for COB 291. A grade of "B-" or higher in COB 291 (or equivalent) and junior or senior standing are prerequisites for taking the subsequent required courses (BSAN 391, BSAN 392, and CIS/BSAN 393) in the Business Analytics minor.
Students may use transfer and/or college credits that have been accepted by JMU to meet competency requirements. Admission is based on an average of a student’s highest grades in one course from each competency area and the letter of recommendation. Only grades earned at JMU and verified by the Registrar will be used; transfer transcripts will also be reviewed. More emphasis will be placed on grades than on the recommendation letter. Following review by the BSAN Admission Committee, students will be notified about their acceptance into the minor. If accepted, students will be eligible to register for BSAN courses.
Required Courses After Admittance (3 credits each):
BSAN 391 Quantitative Business Modeling (spring semester)
BSAN 392 Descriptive & Predictive Analytic Methods (fall semester)
CIS/BSAN 393 Predictive Analytics and Data Mining (spring semester)
- CIS 463 Business Intelligence
- CS/ISAT 344 Intelligent Systems
- ECON 385 Econometrics
- FIN 475 Financial Modeling and Risk Analysis
- MATH 322 Applied Linear Regression
- MKTG 482 Marketing Analytics