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COB 291 Learning Objectives

COB 291

The primary goal of our introductory management science course is to help students develop an improved ability to perform quantitative analysis in support of decision-making across the business spectrum. This goal is achieved through an exploration of problems from the application areas of management, marketing, finance, and operations, such as the following.

demand and sales forecasting new product development
financial planning production planning
staff scheduling advertising strategy
resource allocation risk analysis
process design

Upon completing COB 291, students should be able to do the following.

  • Abstract the essential quantitative elements and relationships in a variety of business problems.  
  • Construct appropriate quantitative models for these problems in a spreadsheet environment.  
  • Apply management science techniques and spreadsheet tools to derive a set of conclusions from these models.
  • Evaluate conclusions and perform what-if analyses to gain insights about the problem.  
  • Interpret and communicate model conclusions and insights to decision-makers.