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COB 487

COB 487 Learning Objectives

Upon completing COB 487, students should be able to the following.

• Demonstrate an understanding of the impact of external environment elements on business decisions and actions; e.g., Porter¹s five forces, stakeholder analysis.
  
  
• Demonstrate an understanding of the impact of internal organizational strengths and weaknesses on business decisions and actions; e.g., VRIO analysis.
  
  
• Demonstrate an understanding of how all functional areas of the firm must act in concert to support its strategy if the firm is to have enhanced performance; e.g., alignment.
  
  
• Demonstrate an understanding of the challenges and opportunities for firms operating in multiple industries (i.e., corporate strategy) and/or markets; e.g., economies of scope, transfer prices, global strategy.