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COB 300

COB 300 Learning Objectives

Upon completion of COB 300, students will be able to

• Engage an informed discussion of how management, marketing, operations, and finance are interdependent in the context of an ongoing organization
• Explain, using examples, how and why management, marketing, operations, and finance must function in an integrated manner for an organization to be effective strategically.
• Extrapolate information from financial statements to make critical decisions regarding marketing, management, finance and operations strategy.
• Work and manage in a team-oriented environment to complete the tasks assigned to teams in the course
• Relate the assigned reading in current business literature to the classroom topics already covered.
• Analyze and discuss a business case that deals with a corporation's decision to go global.
• Develop a business plan that incorporates all the business disciplines and sells the business to potential investors.
• Effectively present a business plan in a limited time period and effectively respond to questions about the viability of the business plan.