COB 300

What is COB 300?


Integration among Disciplines
In COB 300 you learn to approach business as a process made up of different skill sets, different functions and different activities that all come together as you strive to reach your goals and make a difference in your organization, your local community, and the world-wide community.

COB 300 is about interdependency between disciplines. In COB 300 we do things in ways to make conspicuous how the business disciplines relate to one another.

Professional Development
Professionalism is driven by passion and compassion for others, maturity, self-discipline and competence in business practices. COB 300 helps you become self-aware and take personal responsibility, to work as an effective team member, to develop professional discipline and competence with integrity; and to do it all with the understanding that as a business person your job is to serve the greater community.

Immersion in the Language of Business
You learn to speak the language of business, which includes finance, management, marketing and operations. As a business person you’ve got to get used to it; get comfortable with it.

COB 300 and the College of Business immerses us in the language of business, and we use this language to test theories, apply them competently, become an effective business communicators and a skilled, disciplined professionals.

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How does COB 300 represent our philosophy of business education?

In one semester we put it all together.

Four expert instructors. Four disciplines. 12 credit hours. A unique, integrated curriculum.

It’s team work. Individual work. A taste of the real world.

It involves planning, organizing, executing. We question, analyze, and make decisions. We measure value against risk and reward.

It’s experiential. It’s immersion in the business process.

Real-world skills. Real-world challenges. Real-world results.

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What do Faculty Say?

No pain. No gain. CoB 300 applies this truth.
We learn the fundamentals of business, teamwork skills, and develop an entrepreneurial perspective, all of which are in great demand in today’s business world.
Dr. Wilson Liu, finance and business law

CoB 300 lets the overlap that actually exists in business to happen in the classroom and become a productive learning experience. It’s an integrative course bringing together management, marketing, operations and finance to understand how one relates to the other to achieve a final business objective.
Carol Hamilton, management

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What do Alumni Say?

COB 300 taught me how the independent parts of a business function together as an integrated whole. Moreover, COB 300 taught me how to extrapolate data to make effective and critical business decisions, how to work-in and manage a team, how to analyze a business from all angles, and most significant to my career – how to sell a business plan to potential investors. In fact, COB 300 prepared me to do exactly what I do on a daily basis. As a pharmaceutical sales representative my sales territory is my business. COB 300 equipped me with the skills I need to analyze, strategize, and ultimately sell my business, my territory, to my investors, my upper-level pharmaceutical management. The value of COB 300 is priceless.
Emily Shockley (’06) Pratt healthcare representative for Pfizer Inc.

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What do Recruiters Say?

The JMU Business program facilitates development of well-rounded, logical, independent thinkers who can communicate and interact in a business environment. From the interactions with many senior executives to the mentoring and CoB 300, the opportunities to be really prepared leaving JMU are tremendous.
Mike Thomas ('76) executive vice president, Management and Data Systems, Lockheed Martin

I think the COB 300 model is a great way for people to learn how to put a business plan together and more importantly to learn that everybody is coming at it from different points of view, both functionally and philosophically and that gives them a very good foundation to go into the real business world with.
Don Rainey ('82) Partner, Intersouth Partners

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What do Students Say?

COB 300 prepared me not only for my upper level major courses, but also for the working world upon graduation. When I showed my business plan to employers during interviews, they were blown away by the detailed, professional, and thoroughly well done product that this course trained us to produce. The education I received in the College of Business, especially in COB 300, has positively impacted me already and will continue to do so in the years to come.
Kim Lally ('08), CoB student

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Our Faculty

Finance
Professor Scott Lowe
ZSH Room 316, 568-3277
lowesw@jmu.edu

Dr. Wilson Liu
ZSH Room 339, 568-3086
liuqx@jmu.edu

Operations
Dr. Mike Busing
ZSH Room 225, 568-3058
busingme@jmu.edu

Dr. Raktim Pal
ZSH Room 241, 568-3254
palrx@jmu.edu

Marketing
Professor Robert McMillen
ZSH Room 446, 568-8780
mcmillrm@jmu.edu

Dr. Claire Bolfing
ZSH Room 643, 568-3036
bolfincp@jmu.edu

Management
Professor Carol Hamilton
ZSH Room 642, 568-3412
hamil1cw@jmu.edu

Professor Bob Eliason
ZSH Room 645, 568-3025
eliasorg@jmu.edu


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