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College of Business - Mission, Vision, Values


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Mission Statement

The JMU College of Business is a learning community committed to excellence in:

  •  preparing students to be engaged, principled business professionals and leaders;
  • advancing scholarship in business disciplines; and
  • enhancing organizational performance through our outreach activities.

Vision Statement

To be recognized as a leader in developing collaborative business partners, engaged with ideas and the world.

Tag Line

Prepared to Make the Difference.


Integrity:   We are a community dedicated to honesty, mutual respect, ethical reasoning and responsible behavior.

Intellectual Growth:  We value academic excellence achieved through the intellectual curiosity and growth of both faculty and students, and through the creation and maintenance of a challenging and rigorous learning environment that encourages critical thinking and life-long learning.

Community:  We value a supportive, inclusive culture where diverse ideas, backgrounds and experiences strengthen our community, contributing to a global and multi-cultural mindset.

Engagement:  We value an engaged, active learning environment inside and outside the classroom.  We enrich the student experience through mutually beneficial internal and external relationships.

Innovation/Collaboration:   We value initiative, creativity, collaboration and entrepreneurial spirit.  We promote new ideas and solutions that advance intellectual growth and have a positive impact.