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The JMU College of Business is a learning community committed to excellence in preparing students to be engaged, principled business professionals and leaders.
To be a national leader in preparing students to be engaged, principled business professionals and leaders.
Integrity: We are a community dedicated to mutual respect, honesty, ethical reasoning and responsible behavior.
Intellectual Growth: We value academic excellence achieved through the intellectual curiosity and growth of both faculty and students, and through the creation and maintenance of a challenging and rigorous learning environment that encourages critical thinking and life-long learning.
Community: We value a supportive, inclusive culture where diverse ideas and backgrounds strengthen our community, contributing to a global and multi-cultural experience.
Engagement: We value an engaged, active learning environment inside and outside the classroom. We enrich the student experience through mutually beneficial internal and external relationships.
Innovation: We value initiative, creativity and entrepreneurial spirit. We promote new ideas and solutions that advance intellectual growth and have a positive impact.