Designing Surveys that Work
Friday, January 4
9:00 am - 12:00 pm
Rose Library 3311
What are the keys to designing surveys that elicit strong response rates, represent the population of choice, and gather robust data? How lengthy should a survey be and what are the advantages of online versus pen-and-paper techniques? This workshop will prime participants on ways to develop reliable and valid surveys, highlighting keys to effectiveness. Participants will practice developing good survey questions. Participants are encouraged to bring in-progress surveys or survey ideas with them to the workshop.
- Describe where survey design fits within an entire assessment process.
- Organize a survey both in terms of content flow and response flow.
- Critique survey items based upon the "special tips" learned in the session.
Keston Fulcher, Associate Assessment Specialist, Center for Assessment and Research Studies; Assistant Professor, Graduate Psychology
Dr. Keston Fulcher is an Associate Assessment Specialist and Assistant Professor in Graduate Psychology at James Madison University. Previously he served as the lead assessment officer at two different institutions. In these roles he has consulted with scores of academic programs and support units on assessment in the context of SACS accreditation and internal improvement. He teaches classes in statistics and measurement and his research interests include validity in higher education assessment. Keston is a graduate of the Ph.D. program in Assessment and Measurement from James Madison University.
For more information contact the Center for Faculty Innovation | 540-568-4846