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Hospitality Management

Mission Statement

The mission of the Hospitality Management Program is to develop a community of learners through quality education that integrates theory, practice and personal growth in the hospitality, sport and recreation industries.

The hospitality leaders of tomorrow must be educated and enlightened citizens who will lead productive and meaningful lives. The James Madison University Hospitality Management Program prides itself in developing creative hospitality leaders who make a difference.

The program mission is to develop hospitality leaders through sound theoretical course work, innovative learning activities, mentoring opportunities, exposure to premier hospitality organizations and interaction with dynamic industry professionals. Together with alumni, students, parents and friends of the program, JMU-HM will be recognized as the preferred provider for hospitality graduates.

Goals

  • To expose students to a rigorous academic and experiential learning program, including a 400-hour internship prior to graduation.
  • To provide an intimate educational setting of small classes, team learning experiences and meaningful personal contacts with faculty and industry professionals.
  • To promote the use and development of technology, critical thinking and communication skills in hospitality leadership.
  • To ensure that all HM students have a meaningful choice of job opportunities upon graduation.
  • To build a set of leadership skills while providing students exceptional financial acumen.
  • To maintain a faculty of knowledgeable and respected industry professionals, dedicated to continuous improvement via internships, authorship, industry contacts and participation at national and international industry conferences.

Career Opportunities

The hospitality field, also known as the mega-industry, includes many career opportunities. Recent statistics include:

  • Hospitality management provides $98.3 billion in tax revenues or federal, state and local governments.
  • Total hospitality employment in the U.S. includes 15.4 million jobs.
  • Pleasure travel volume was 950.4 million; personal trips with business travel accounted for over 251 million trips in the United States alone.
  • The World Tourism Organization forecasts a growth in international tourist arrivals of between 3% and 4% in the next year. International visitors spend $79.4 billion a year.
  • The travel field is America’s largest services exporter, with international travelers spending over $110 billion in the United States.
  • The US hotel and motel industry consists of about 40,000 companies that operate 48,000 properties, with combined annual revenue over $120 billion.
  • The restaurant industry’s total economic effect is $1.5 trillion.
  • The restaurant industry remains one of the nation’s largest private-sector employers with its 12.7 million employees, comprising 9% of the U.S. workforce.
  • The restaurant industry is projected to add 1.3 million career and employment opportunities by 2020.
  • Dining is the most popular domestic trip activity and is included in 31% of all domestic trips. On a typical day, 130 million Americans will visit a restaurant.
  • The private club industry represented by The Club Managers Association of America had $13 billion in revenue in 2008 employing 290,749 associates.

Co-curricular Activities and Organizations

Degree and Major Requirements

The B.S. degree in Hospitality Management requires a minimum of 120 credit hours of undergraduate course work. All HM majors must complete the general business minor courses for hospitality management, HM core courses, HM required courses and six credit hours of HM 400 level electives.

Required Courses

Credit Hours

General Education 1

41-44

Quantitative Requirement (in addition to General Education)

3

Scientific Literacy requirement (in addition to General Education)

3-4

Hospitality Management Core Courses

9

Major Requirements

39

General Business Minor for Hospitality Management 2

18

University Electives

3-7


 

120

The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary.

2 Successful completion of these courses with a 2.0 GPA will qualify the student for a general business minor; however, it is the responsibility of the student to complete the necessary paperwork in the College of Business to apply for the minor.

Major Requirements

Hospitality Management Core

Credit Hours

HM/SRM 201. Foundations of Hospitality, Sport and Recreation

3

Management

 

HM/SRM 202. Foundations of Leadership in Hospitality, Sport and

3

Recreation Management

 

HM/SRM 203. Foundations of Ethics and Law in Hospitality,

3

Sport and Recreation Management

 


 

9

Required Courses

Credit Hours

HM 211. Overview of Hospitality and Tourism Management

3

HM 212. Hospitality Prowess

3

HM 310. Internship: 600 Hours of Work Experience

0

HM 311. Hotel Operations and Hospitality Technology

3

HM 350. Culinary Arts and Catering Operations

3

HM 351. Cost Control and Budgeting

3

HM 402. Supervisory Internship

3

HM 421. Hospitality Ethics

3

HM 422. Hospitality Human Resource Management

3

HM 440. Hospitality Leadership

3

HM 441. Hospitality Financial Management

3

HM 442. Hospitality Seminar

3


 

33

Electives

Credit Hours

Choose two:

 

HM 298. Special Studies in Hospitality Management

 

HM 361. Italian Culture and Wine

 

HM 362. Italian Gastronomy

 

HM 363. Italian Culinary Arts

 

HM 411. Hospitality Law

 

HM 412. Club and Resort Management

 

HM 413. Special Events and Meeting Management

 

HM 414. Beverage Management and Marketing

 

HM 415. Entertainment Management

 

HM 419. Napa & Sonoma Wine and Culture

 

HM 490. Special Studies in Hospitality Management

 

HM 498. Special Topics

 


 

6

General Business Minor for Hospitality Management

No more than 30 credit hours may be taken in the College of Business. Students in hospitality management must declare the business minor for hospitality management through the College of Business.

General Business Minor Courses

Credit Hours

ACTG 244. Accounting for Non-Business Majors 1

3

COB 204. Computer Information Systems

3

ECON 201. Principles of Economics (Micro)

3

FIN 345. Finance for the Non-Financial Manager

3

MGT 305. Management and Organizational Behavior

3

MKTG 380. Principles of Marketing

3


 

18

1 Successful completion of COB 242 will substitute for ACTG 244

Recommended Schedule 

First Year

Credit Hours

HM 201. Foundations of Hospitality, Sport and Recreation Management

3

HM 202. Foundations of Leadership in Hospitality,

3

Sport and Recreation Management

 

HM 203. Foundations of Ethics and Law in

3

Hospitality, Sport and Recreation Management

 

Cluster One

9

General Education

12


 

30

Second Year

Credit Hours

HM 211. Overview of Hospitality and Tourism Management

3

HM 212. Hospitality Prowess

3

ACTG 244. Accounting for the Non-Business Major

3

COB 204. Computer Information Systems

3

ECON 201. Principles of Economics (Micro)

3

Quantitative Requirement

3

General Education

12


 

30

Third Year

Credit Hours

HM 310. 600 Hours of Professional Work Experience

0

HM 311. Hotel Operations and Hospitality Technology

3

HM 350. Culinary Arts and Catering Operations

3

HM 351. Cost Control and Budgeting

3

FIN 345. Finance for the Non-Financial Manager

3

MGT 305. Management and Organization Behavior

3

MKTG 380. Principles of Marketing

3

Completion of General Education and university electives

12


 

30

Summer

Credit Hours

HM 402. Supervisory Internship

3


 

3

Fourth Year

Credit Hours

HM 421. Hospitality Ethics

3

HM 422. Hospitality Human Resource Management

3

HM 440. Hospitality Leadership

3

HM 441. Hospitality Financial Management

3

HM 442. Hospitality Seminar

3

HM Electives at the 400 level

6

University electives

6


 

27