Madison Script James Madison University
College of Arts and Letters

School of Media Arts and Design

School of Media Arts and Design

Dr. George C. Johnson, Director

Phone: (540) 568-7007
E-mail: johnsogc@jmu.edu
Web site: smad.jmu.edu


Professors
G. Johnson, M. Johnson, R. Soenksen, C. Turner, J. Woody

Associate Professors
S. Anderson, D. Gilliam, R. Greene, A. Leidholdt, D. Maune, T. McHardy, A. Neckowitz, T. O'Connor, K. Reynolds , D. Wendelken

Assistant Professors
A. DeLuca, D. Flamiano, J. Hinshaw, J. Holman


Mission Statement
The mission of the School of Media Arts and Design consists of five interrelated areas:
  • To encourage a learning and teaching environment that emphasizes the creative process and is distinctly innovative, cooperative, collegial and challenging.
  • To be recognized as a regional and national leader in providing a multidisciplinary program that embraces and integrates new and evolving technologies with the teaching of the traditional concepts, values and skills of our disciplines.
  • To build programs that help students acquire the ability to learn independently as well as to motivate and facilitate learning in a team environment.
  • To stress the development of a broad understanding of the foundations of our related disciplines while acquiring a depth of knowledge in at least one area of concentration.
  • To support a strong program of co-curricular, extracurricular and internship activities which enrich an understanding of the role of our disciplines in society.



Goals
To help fulfill the above mission, the school requires students
  • To write clearly, concisely, accurately and effectively for a mass media situation: (a) journalistic, (b) cinematic or (c) electronic.
  • To demonstrate computer literacy.
  • To demonstrate competency in information gathering for a variety of media situations.
  • To recall the process involved in producing a publication (newspaper, magazine, radio, television or multimedia presentation).
  • To understand how mass media businesses operate.
  • To demonstrate competency in conducting pertinent media research.
  • To recognize the history, theories, functions and effects of mass media in society.
  • To recall the history of legal and regulatory constraints on the mass media and new information technologies.
  • To recognize ethical constraints on the mass media.
  • To apply knowledge of the media in professional environments under academic supervision.


Career Opportunities
The school incorporates the study and fields of mass communication, journalism, telecommunication, digital media/multimedia and mediated visual and aural expression. It offers a program of study that prepares students for careers in the media and/or a corporate environment; careers that rely on mass media and related areas of expertise or graduate study in mass communication and related areas, such as advanced visual communication or digital production. A student who has an interest in working in print journalism, broadcast journalism, television production, corporate communication, or interactive multimedia would find one of the four concentrations to fit his or her interests.


Co-curricular Activities and Organizations
Majors and interested non-majors are encouraged to participate in the co-curricular activities and organizations associated with the school. Co-curricular activities entail practical media arts and design experiences for which credit is available through practica or other applied courses. Co-curricular organizations are student clubs and honorary societies associated with the schoolÕs programs of study.
  • The Breeze is the student newspaper.
  • Curio is a feature magazine covering life in the Shenandoah Valley.
  • WMRA-FM is the campus public radio station
  • SIGGRAPH is the JMU chapter of a national special interest group in graphics and focuses on technical and software application for digital media production.
  • Society for Collegiate Journalists is the JMU chapter of a national honorary organization for students working in campus media.
  • Society of Professional Journalists is the JMU chapter of a national organization for students and professionals working in the various fields of journalism.
Special Admission Requirements
The School of Media Arts and Design reviews applications for admission to the major each academic year in the spring semester. All students interested in majoring in the programs offered by the school must apply for a limited number of spaces in the major. An Admissions Committee in the school reviews applications and offers admission based on availability to the most qualified students.

Students interested in declaring a major in the School of Media Arts and Design must declare PRE-SMAD as a major prior to being eligible to enroll in SMAD 101. Any student may declare a PRE-SMAD major. Declaring PRE-SMAD does not guarantee that the student will be accepted into the SMAD major. As PRE-SMAD students may take SMAD 101 but are restricted from other SMAD courses until accepted into the major.

A complete application to the major includes the following:
  • Completion of SMAD 101 or enrollment in SMAD 101
  • Completion of SMAD Competency Test with sections on English grammar and usage, timed writing samples, basic computer knowledge and basic multimedia design concepts. (Instructions for SMAD Competency Test available in SMAD 101.)
  • A completed change of major form (available in the SMAD office)
  • A completed SMAD major card (available in the SMAD office)
  • A completed SMAD Questionnaire (available in the SMAD office)
  • Other relative supporting documents
The student will present the required information in a manila folder to the main SMAD office with the studentÕs last name, first name and student identification number on the tab of the folder. The student must supply the folder.

Following the review by the Admissions Committee, students will be notified about their acceptance into the major. If accepted, students will be eligible to register for SMAD courses. Students not accepted into the major will be notified and may reapply in the following year.

Change of Concentration
Students accepted into the major must pick a concentration and track, if applicable. Students who wish to change concentrations and/or tracks after being accepted into the major may do so only during the annual application time period in the spring semester. A student will be permitted to change concentrations and/or tracks with the approval of the admissions committee.

Minimum Grades
To graduate with a degree in media arts and design, a student must have a grade point average of 2.0 ("C") or better in the major.

Limitations in Applied Courses
Of the 120 hours of course work required for graduation, a student may count no more than six hours of combined credit in SMAD 295 and SMAD 395, Practica; SMAD 390, Directed Projects and SMAD 495, Internship, toward a major in media arts and design.

Degree and Major Requirements
A student must take a minimum of 33 hours in school courses. In addition to courses from the School of Media Arts and Design, students must take at least 78 hours of course work outside the school.


Bachelor of Arts in Media Arts and Design

Degree Requirements

Credit Hours
General Education1 41
Foreign Language classes (Intermediate level required)2 0-14
Philosophy course (In addition to General Education courses) 3
University electives 29-43
Major requirements (listed below) 33

120


1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary. 2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the studentÕs chosen language (typically 232), or by placing out of that language through the Department of Foreign LanguageÕs placement test.

Major Requirements

Core Corses Credit Hours
SMAD 101. Introduction to Media Arts and Design 3
SMAD 201. Fundamental Skills in Media Arts and Design I 3
SMAD 202. Fundamental Skills in Media Arts and Design II 3
SMAD 301. The Media Arts: Culture by Design 3
Choose one of the following concentrations: 21
Cinema Studies 3
Corporate Communication 3
Digital Production 3
Print Journalism 3

25

Students accepted into the major must pick a concentration and track. Refer to the "Concentrations" section for details.

Bachelor of Science in Media Arts and Design

Degree Requirements

Credit Hours
General Education1 41
Mathematics course2 3
Social science or natural science course2 3-4
University electives 39-40
Major requirements (listed below) 33

120


1 The General Education program contains a set of requirements each student must fulfill. The number of credit hours necessary to fulfill these requirements may vary. 2 The foreign language requirement may be satisfied by successful completion of the second semester of the intermediate level of the studentÕs chosen language (typically 232), or by placing out of that language through the Department of Foreign LanguageÕs placement test.

Major Requirements

Core Corses Credit Hours
SMAD 101. Introduction to Media Arts and Design 3
SMAD 201. Fundamental Skills in Media Arts and Design I 3
SMAD 202. Fundamental Skills in Media Arts and Design II 3
SMAD 301. The Media Arts: Culture by Design 3
Choose one of the following concentrations: 21
Cinema Studies 3
Corporate Communication 3
Digital Production 3
Print Journalism 3

25

Students accepted into the major must pick a concentration and track. Refer to the "Concentrations" section for details.

Concentrations

Cinema Studies
The concentration in cinema studies is designed for students who wish to develop a critical understanding of how movies tell stories, convey information and affect audiences. Concentrators will examine the narrative conventions of film and television and investigate how story materials are created for todayÕs convergent media. The concentration is intended to complement the college's Interdisciplinary Minors in Film Studies and Creative Writing.
Core Requirements Credit Hours
SMAD 250. Scriptwriting1 3
SMAD 370. Mass Communication Law 3
Choose two of the following: 6
SMAD 340. Screenplay Writing
SMAD 371. Narrative Media Theories
SMAD 373. Media Analysis and Criticism
Choose three aditional from: 9
SMAD 340. Screenplay Writing
SMAD 371. Narrative Media Theories
SMAD 373. Media Analysis and Criticism
SMAD 460. Movies and Society
SMAD 461. Movies as Art
SMAD 462. Documentary in Film and TV
SMAD 463. Film Adaptations
SMAD 498. Senior Seminar

3

Recommended Schedule for Majors
First Year
Credit Hours
SMAD 101 3
Cluster One 9
General Education courses 18

30

Second Year
Credit Hours
SMAD 201/202 6
Writing component 3
General Education courses 10-13
University electives 8-11

30

Third Year
Credit Hours
SMAD 301 3
SMAD 370 3
SMAD required elective 3
University electives 21

15

Fourth Year
Credit Hours
SMAD required electives 12
University electives 18

30

Corporate Communication
This professionally oriented concentration provides students with the principles and skills needed to practice media-based communication within organizations. Class work, internships, and practical experience will help teach students the principles used by corporations when communicating with organizational members and provide them the media design and production skills necessary for implementing strategic communication plans. Students planning careers in corporate communication should also obtain a broad liberal arts education to better understand the social, economic, and symbolic factors that influence modern corporate communications.
Core Requirements Credit Hours
SMAD 341. Web Communication 3
SMAD 370. Mass Communication Law 3
Choose two of the following: 6
SMAD 220. News Editing
SMAD 225. Photojournalism
SMAD 256. Principles of Advertising
SMAD 311. Feature Writing1
SMAD 321. Feature Magazine Production
SMAD 322. Newspaper Production
SMAD 432. Print Communication Design
Choose one of the following: 3
SMAD 372 Media History
SMAD 471. Media Ethics
SMAD 472. Media and Politics
SMAD 498. Senior Seminar
SMAD 441. Corporate Communication Management 3

15

Recommended Schedule for Majors
First Year
Credit Hours
SMAD 101 3
Cluster One 9
General Education courses 18

30

Second Year
Credit Hours
SMAD 201/202 6
SMAD 241 3
General Education courses 10-13
University electives 8-11

30

Third Year
Credit Hours
SMAD 301 3
SMAD Law course 3
SMAD required elective 3
University electives 21

15

Fourth Year
Credit Hours
SMAD 441 3
SMAD required electives 6
University electives 21

30

Digital Media
This professionally oriented concentration helps students develop practical skills in digital media and/or multimedia production through class work, internships and practical experience. At the same time, the program encourages students to obtain a broad liberal arts education so they will understand the theories, design, legalities and applications of new technologies in society. A student can choose either a Digital Video Track or Interactive Multimedia Track.
Core Requirements Credit Hours
SMAD 407. Business and Management of Digital Media 3
Choose one of the following 3
SMAD 231. Multimedia Writing1
SMAD 250. Scriptwriting1
Choose one of the following: 3
SMAD 330. Multimedia Law
SMAD 370. Mass Communication Law
Choose one of the following tracks: 9
Digital Video Track:
SMAD 302. Videography
MAD 303. Digital Post-Production
Choose one of the following:
SMAD 340. Screenplay Writing
SMAD 402. Advanced Post-Production
SMAD 405. Video Producing and Directing
SMAD 406. Electronic News Gathering and Producing
Interactive Multimedia Track:
SMAD 307. Multimedia for the Web
SMAD 308. Interactive Multimedia Authoring
SMAD 404. Advanced Multimedia
Both Tracks
Choose one from the following: 3
SMAD 371. Narrative Media Theories
SMAD 373. Media Analysis and Criticism
SMAD 460. Movies and Society
SMAD 461. Movies as Art
SMAD 462. Documentary in Film and TV
SMAD 463. Film Adaptation
SMAD 471. Media Ethics
SMAD 472. Media and Politics
SMAD 498. Senior Seminar

33

Recommended Schedule for Majors
First Year
Credit Hours
SMAD 101 3
Cluster One 9
General Education courses 18

30

Second Year
Credit Hours
SMAD 201/202 6
Writing component 3
General Education courses 10-13
University electives 8-11

30

Third Year
Credit Hours
SMAD 301 3
SMAD Law course 3
Video or Web Focus courses 6
University electives 21

15

Fourth Year
Credit Hours
SMAD required electives 9
University electives 21

30

Print Journalism
This professionally oriented concentration enables students to develop writing, editing and information-gathering skills needed to work in newspapers, magazines and related fields through course work, internships and other practical experiences. At the same time the program encourages students to obtain a broad liberal arts education so they will understand many of the issues facing contemporary society.
Core Requirements Credit Hours
SMAD 210. Newswriting1 3
SMAD 220. News Editing 3
SMAD 370. Mass Communication Law 3
Choose one of the following: 3
SMAD 310. Advanced News Writing
SMAD 311. Feature Writing1
Choose two of the following: 6
SMAD 225. Photojournalism
SMAD 321. Feature Magazine Production
SMAD 322. Newspaper Production
SMAD 341. Web Communication
SMAD 432. Print Communication Design
Choose one of the following: 3
SMAD 372. Media History
SMAD 471. Media Ethics
SMAD 472. Media and Politics
SMAD 498. Senior Seminar

33

Recommended Schedule for Majors
First Year
Credit Hours
SMAD 101 3
Cluster One 9
General Education courses 18

30

Second Year
Credit Hours
SMAD 201/202 6
SMAD 210 3
SMAD 220 3
General Education courses 10-13
University electives 5-81

30

Third Year
Credit Hours
SMAD 301 3
SMAD 370 3
Either SMAD 310 or 311 6
University electives 21

30

Fourth Year
Credit Hours
SMAD required electives 9
University electives 21

30



Teaching Licensure In addition to completing the appropriate journalism requirements, students desiring to add an endorsement in journalism to a secondary teaching license in another content area must complete the minor in secondary education and the Master of Arts in Teaching degree. For a full description of the minor in secondary education, refer to the College of Education.


Minor Requirements

Creative Writing Minor
The interdisciplinary minor in creative writing is designed to give students an opportunity to develop their writing talents across a number of literary forms and communication contexts. For more detailed information on the minor in creative writing, refer to the section on "Interdisciplinary Programs."

Film Studies Minor
The interdisciplinary minor in film studies is designed for students who wish to extend their critical understanding of visual communication and narrative form by studying how movies tell stories, convey information and influence audiences. For more detailed information on the minor in film studies, refer to the section on "Interdisciplinary Programs."



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Last Modified: 6/11/2003