Media Arts and Design

School of Media Arts and Design

SMAD 101. Introduction to Media Arts and Design. 3 credits.

Study of the historical evolution of today’s media industries and  career paths. Emphasis on contemporary issues affecting those industries and careers. Consideration given to emerging media, their required skills and social impacts. Prerequisite: Formal declaration for admission to the SMAD major.

SMAD 201. Fundamental Skills in Media Arts and Design I.  3 credits.

Study of basic computer operating systems and the principles and practices of graphic production for digital and interactive media. Focus on tools and techniques used to create graphic content for diverse media delivery systems. Prerequisite: Admission to the SMAD major.

SMAD 202. Fundamentals Skills in Media Arts and Design II.  3 credits.

Study of the aesthetic principles and practices of audio and video production for digital media. Focus on the technological requirements  of producing audio and video for different delivery systems such as television, interactive CD/DVD and the web. Prerequisite: Admission to the SMAD major.

SMAD 210. News Writing. 3 credits.

The study of the fundamentals of news writing, including news gathering techniques and modern news style. Emphasis on day-to-day coverage of meetings, events and breaking news stories. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 220. News Editing. 3 credits.

The study of editorial functions in the modern newsroom. Consideration of problems in news judgment, news style and the laws of libel. Emphasis upon layout and headline writing. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 225. Photojournalism. 3 credits.

The study of visual information gathering for print media including photojournalism. Emphasis on photographic techniques and print media layout. Consideration of new visual technologies including the use of computers for electronic photo editing and design. Students must provide their own camera. Prerequisite: Admission to the SMAD major and SMAD 201 or permission of the instructor.

SMAD 231. Multimedia Writing. 3 credits.

Study of the principles and practices of writing for multimedia applications. Emphasis on the nature of interactivity and the relationship between text and image, sound and video. Attention to the development of multimedia presentations designed to inform, persuade and entertain. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 241. Corporate Media Writing. 3 credits.

Study and practice of the forms and techniques used in corporate media writing. Emphasis on writing and editing skills necessary for print, broadcast and Web-based media. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 250. Scriptwriting. 3 credits.

The study of the principles and practices of writing scripts for commercial, non-commercial and corporate media applications. Emphasis on preparing dramatic and informational forms for broadcast or recording. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 256. Principles of Advertising. 3 credits.

Study of the principles and practices of advertising, including the process, planning, production and placement of commercial messages. Students will learn of the social impact, creative strategy, consumer use, message production and media placement strategies of advertising. Students get practical experience applying an integrated communication strategy. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 295. Practicum in Media Arts and Design. 1 credit, repeatable to 3 credits.

Freshmen and sophomores participating in cocurricular media activities may receive one hour of credit for field work at The Breeze, WMRA-FM, the Madison Video Productions or other university-related media outlets. Students are limited to one practicum per semester. Application procedures will be available from the school prior to registration. Prerequisite: Permission of the instructor.

SMAD 301. The Media Arts: Culture by Design. 3 credits.

Study of how mediated communication molds perception and influences cultural change. Emphasis on how language and imagery, sound and music are combined in current media to create meaning. Consideration of emerging media and their implications for cultural design. Prerequisites: SMAD 201 and 202, or permission of the instructor.

SMAD 302. Videography. 3 credits.

Principles and practices of video field production. Focus on visual composition, lighting and sound, production, planning, and operation of portable video recording equipment. Emphasis on shooting and editing for broadcast, non-broadcast and multimedia applications. Prerequisites: SMAD 201 and 202, or permission of the instructor. Corequisite SMAD 303.

SMAD 303. Digital Post-Production. 3 credits.

Principles and practices of digital video post-production. Focus on aesthetic considerations, technologies and strategies used to edit video and audio for a variety of program forms and contexts. Prerequisites: SMAD 201 and 202, or permission of the instructor. Corequisite SMAD 302.

SMAD 304. Advanced Digital Audio Production. 3 credits.

Study of digital sound production, digital music production and digital sound-for-picture production. Emphasis on advanced theories and applications. Prerequisites: SMAD 201 and 202, or permission of the instructor. Formerly SMAD 334.

SMAD 305. Topics in Media Arts and Design. 3 credits, repeatable to 6 credits.

The study of current topics and issues in media arts and design. Emphasis on contemporary themes of immediate concern. Prerequisite: Admission to the SMAD major or permission of the instructor.

SMAD 307. Multimedia for the Web. 3 credits.

Study of the principles of creating effective communication for the World Wide Web. Emphasis on the techniques used to design and integrate diverse media elements. Focus on the creation and manipulation of text, graphics, audio and video for the Web. Consideration of interface design and Web delivery issues. Prerequisites: SMAD 201 and 202, or permission of the instructor.

SMAD 308. Interactive Multimedia Authoring. 3 credits.

Study of the principles and practices for creating effective interactive multimedia and animation. Emphasis on the tools and techniques used to design and integrate diverse media elements. Focus on interactive multimedia authoring, effective user interface design and computer animation for CD-ROM/DVD-ROM delivery. Prerequisites: SMAD 307 or permission of the instructor.

SMAD 310. Advanced News Writing. 3 credits.

Advanced study and practice of news writing and news gathering techniques. Emphasis on in-depth and investigative stories. Prerequisite: SMAD 210 or SMAD 241, or permission of the instructor.

SMAD 311. Feature Writing. 3 credits.

The study and practice of advanced techniques in planning and writing feature stories. Emphasis on individual performance through criticism of student work in conference with the instructor. Fulfills the College of Arts and Letters writing-intensive requirement for the major. Prerequisite: SMAD 210 or SMAD 241, or permission of the instructor.

SMAD 322. Newspaper Production. 3 credits.

Advanced study in the knowledge and skills required to produce a newspaper. Areas of study include story generation, writing, editing, picture editing, page design, layout, on-screen pagination, production and management. Consideration given to the journalistic responsibilities and problems of serving a diverse audience. Prerequisite: SMAD 210, SMAD 220, SMAD 241 or permission of the instructor. Formerly SMAD 320.

SMAD 321. Feature Magazine Production. 3 credits.

A practical course in which students produce a feature magazine published regularly by the journalism area. Each student is assigned a specific staff position. Students learn to use the latest computer pagination technology in the design and production of a magazine. Prerequisite: SMAD 311 or permission of the instructor.

SMAD 330. Multimedia Law. 3 credits.

An in-depth investigation of business and legal aspects of multimedia production, publication and distribution. Examination of legal issues affecting the multimedia industry including: intellectual property laws, torts, contracts and licensing. Discussion of current policies and practices affecting multimedia development and review of pertinent legal reference materials. Prerequisite: Admission to the SMAD major and junior standing, or permission of the instructor.

SMAD/GRPH 339. Web Design. 3 credits.

Introduction to web design through theory and practical application. Assignments will focus on the unique form, content and structures associated with designing for the World Wide Web. Special emphasis on the creative process and the graphic presentation of ideas. Prerequisite: SMAD majors: GRPH 243; GRPH majors: GRPH 250.

SMAD 340. Screenplay Writing. 3 credits.

Study of the principles of screenplay writing for feature films and television movies. Emphasis is placed on the structure of narrative film. Prerequisite: SMAD 250; for non-majors: ENG 380; or permission of the instructor.

SMAD 341. Web Communication. 3 credits.

Study of the design and development of the World Wide Web as a corporate communications tool. Emphasis on project planning and research, Web site design and management. Focus on the lexicon of the web, the tools and techniques of ecommerce, and Web site promotion. Attention to research and Web communication management principles. Prerequisites: SMAD 201 and SMAD 202, or permission of the instructor.

SMAD 356. Telecommunication Policy and Regulation. 3 credits.

An overview of the regulatory issues encountered in the telecommunication industry. Emphasizes post 1982-FCC  changes deregulating telephone, CATV, and broadcast industries. Includes regulation of emerging services and technologies, First Amendment  issues, ownership and distribution of new information forms and limitations and uses of technology. Prerequisite: Junior standing or permission of the instructor.

SMAD 370. Mass Communication Law. 3 credits.

Principles and case studies in communication law, constitutional guarantees, libel, privacy, contempt, copyright and governmental regulatory agencies. Emphasis on recent cases and their effects on mass communication. Prerequisites: Admission to the SMAD major and junior standing, or permission of the instructor.

SMAD 371. Narrative Media Theories. 3 credits.

Study of media theories that focus on the functions and effects of storytelling in cinema and television. Emphasis on how such theories explain the cultural impact and personal utility of narrative contents in everyday life. Consideration of critical methods and research techniques underpinning these diverse explanations of media influence. Corequisite: SMAD 301 or permission of the instructor.

SMAD 372. Media History. 3 credits.

The study of the history of the media in relation to American politics and society. Emphasis on key periods in the development of journalism and the mass media and the role of the journalist in society. Prerequisites: Admission to the SMAD major and junior standing, or permission of the instructor.

SMAD 373. Media Analysis and Criticism. 3 credits.

The study and practice of journalistic and scholarly criticism of the mass media. Emphasis on interpretive writing about television, film and popular music. Consideration of contemporary analytical methods for researching mass-mediated culture. Prerequisite: SMAD 301; for non-majors: admission to the Interdisciplinary Minor in Creative Writing; or permission of the instructor.

SMAD 390. Directed Projects in Media Arts and Design.  2 credits, repeatable to 4 credits.

Supervised projects related to the study of any of the communication media. Credit given for original individual or group programs beyond the school’s usual cocurricular activities. A suitable completed project or report is required before credit can be awarded. Prerequisite: Permission of the school director.

SMAD 395. Advanced Practicum in Media Arts and Design.  1 credit, repeatable to 3 credits.

Juniors and seniors participating in cocurricular media activities may receive one hour of credit for field work at The Breeze, Curio, WMRA-FM, the Madison Video Productions or other university-related media outlets. Students are limited to one practicum per semester. Application procedures will be available from the school prior to registration. Prerequisite: Permission of the instructor.

SMAD 402. Advanced Post-Production. 3 credits.

Study and application of digital compositing with non-linear video editing systems. Focus on creating dynamic media elements for traditional and multimedia video applications. Emphasis on changing nature of video post production and the roles and responsibilities of video editors. Attention to client relations, and project and facilities management. Prerequisites: SMAD 302 and SMAD 303, or permission of the instructor.

SMAD 404. Advanced Multimedia. 3 credits.

This course provides opportunities for students to increase their understanding of advanced multimedia topics and to further develop their interactive media production skills. Students will produce multimedia projects that incorporate various types of digital media and are suitable for publishing on the Web or CD-ROM/DVD-ROM. Prerequisites: SMAD 307 and SMAD 308, or permission of the instructor.

SMAD 405. Video Producing and Directing. 3 credits.

Study of the principles and practices of producing and directing programs for video and television. Emphasis on the creative development and production of programs designed to inform, entertain and persuade. Consideration of the impact of digital technology on program production and distribution. Attention to the collaborative nature of production management. Prerequisites: SMAD 302 and SMAD 303, or permission of the instructor.

SMAD 406. Electronic News Gathering & Producing. 3 credits.

Study of the processes and responsibilities of producing news for electronic distribution. Students will research, write and produce stories for distribution over-the-air, on cable and over the Internet. Emphasis on legal and ethical issues in news coverage. Prerequisites: SMAD 302 and 303, or permission of the instructor.

SMAD 407. Business and Management of Digital Media. 3 credits.

Study of the principles and practices of managing digital media production. Emphasis on financial and personnel management, client relationships, and the structures and practices of digital media industries. Consideration of new trends in production and distribution. Attention to career preparation and development. Prerequisites: Senior standing and SMAD 302 and SMAD 303 or SMAD 307 and SMAD 308 or permission of the instructor.

SMAD 432. Print Communication Design. 3 credits.

An introduction to the theories and methods of design for print communication. Students will learn various techniques needed to produce the design materials that go into print publications. Prerequisite: SMAD 201 or SMAD 225, or permission of the instructor.

SMAD 441. Corporate Communication Management. 3 credits.

Study of principles and practices of managing corporate communication. Emphasis on evaluation and management of messages, channels, and appropriate media. Attention given to critical analysis and strategic planning. Focus on legal, ethical, financial, personnel issues and career development will. Analysis of case studies and current issues. Prerequisites: Senior standing and SMAD 241, or permission of the instructor.

SMAD 460. Movies and Society. 3 credits.

The study of the cultural impact of the film industry as an institution of mass communication. Emphasis on the interrelationship among social, economic and technological factors influencing the creation and consumption of motion pictures. Consideration of particular films as indicators of cultural change. Prerequisites: SMAD 301; for non-majors: admission to the Interdisciplinary Minor in Film Studies; or permission of the instructor.

SMAD 461. Movies as Art. 3 credits.

Advanced study of how movies tell their stories in visual terms. Emphasis on the historical evolution and design of the moving image. Consideration of the latest imaging technologies affecting film narrative. Prerequisites: SMAD 301; for non-majors: ENG 380A; or permission of the instructor.

SMAD 462. Documentary in Film and Television. 3 credits.

The study of content, style, technique and effect of representative samples of the documentary form. Consideration given to informational and persuasive elements. Prerequisites: SMAD 301; for non-majors: ENG 380A; or permission of the instructor.

SMAD 463. Film Adaptations. 3 credits.

The study of the process of adapting literature into feature films. Consideration is given to the original literary work, as well as to the changes undergone in its adaptation to film. Prerequisite: SMAD 301; For non-majors: ENG 380A or admission to the Interdisciplinary Minor in Creative Writing; or permission of the instructor.

SMAD 471. Media Ethics. 3 credits.

The study of ethical principles and how they apply in a variety of media situations, including entertainment programming news and advertising. Emphasis on case studies as examples of ethical decision-making. Prerequisites: Admission to the SMAD major and junior standing, or permission of the instructor.

SMAD/SCOM/POSC 472. Media and Politics. 3 credits.

A study of the media’s role in political campaigns, concentrating on past/present election, the media’s role in covering political parties and  coverage of the governing process. Discussion of electronic and print will occur. Topics to be examined include campaign videos, CSPAN, political ads, editorial cartoons, TV debates, convention coverage and radio talk show commentary.

SMAD 490. Special Studies in Media Arts and Design. 3 credits.

An independent study for students to pursue individual research under the guidance of a faculty adviser. Prerequisites: Senior media arts and design majors in good standing and permission of the school director.

SMAD 495. Internship in Media Arts and Design. 2 credits, repeatable to 4 credits.

An off-campus program prepared and monitored on an individual student basis. Internships are designed to provide practical experience in journalism, electronic media, corporate media or visual communication. Prerequisites: Permission of the school director and the media facility involved. Students must meet criteria and application procedures established in each concentration.

SMAD 498. Senior Seminar in Media Arts and Design.  3 credits.

The study and research in the history and philosophy of the function of mass communication in society. Consideration of topics relating to problems of communication systems, technological freedoms and press freedom and responsibilities. Prerequisites: SMAD 301 and senior standing or permission of the instructor.

SMAD 499. Honors in Media Arts and Design. 6 credits.



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Last Modified: 6/6/2003