SCOM 121. Basic Human Communication. 3 credits.
Study of the basic processes of oral human communication. Emphasis on oral skills in message composition, analysis of subject matter, listening, definition of communication purposes and participation skills in a variety of oral communication contexts. The class will focus on dyadic, small group and public communication events.
SCOM 122. Public Speaking. 3 credits.
Study of creative and practical skills of public speaking. Emphasis on practice and analysis based on measurable objectives and speech purposes. Consideration given to how to design and deliver effective speeches of various types for various occasions and purposes.
SCOM 220. Introduction to Interpersonal Communication. 3 credits.
Introduction to the fundamental theoretical perspectives in interpersonal communication. Emphasis on the effects of verbal and nonverbal messages on continuity and change in personal relationships. Consideration of the influence of cultural and social contexts on messages in relationships. Development of communication competence in diverse interpersonal contexts.
SCOM 231. Introduction to Alternative Dispute Resolution. 3 credits.
Study of conflict resolution processes including mediation, arbitration and negotiation. Consideration of litigation and hybrid dispute processes such as summary jury trial, rent-a-judge and panel evaluation.
SCOM 240. The Process of Human Communication. 3 credits.
Study of communication studies as a behavioral process employing verbal and nonverbal modes of interaction. Emphasis on learning theory, motivation, language, meaning and social interaction as applied to the theory of communication studies. Consideration of role of communication in all human endeavors.
SCOM 242. Presentational Speaking. 3 credits.
Study of methods for preparing and
presenting public speeches. Consideration of impromptu and
extemporaneous speaking, sales speeches, business presentations and
other special occasion speeches. Emphasis on performance and evaluation.
Prerequisite: Any 100-level communication studies course or
permission of the instructor.
SCOM 243. Oral Interpretation. 3 credits.
Study and application of theories
concerning the oral presentation of various forms of literature
including prose, poetry, drama and nonfiction materials. Emphasis on
performance. Prerequisite: Any 100-level communication studies course
or permission of the instructor.
SCOM 245. Signs, Symbols and Social Interaction. 3 credits.
The study of verbal and nonverbal communication as used in human interaction. Consideration given to the function of symbolic systems in self-concept development, the structuring of reality and social discourse. Attention is directed toward the use of signs and symbols by different ethnic groups, genders, age groups and geographic groups.
SCOM 247. Small Group Communication. 3 credits.
Study of communication processes involved in solving problems when working with others in a small group context. Emphasis on concepts of roles, norms, leadership and decision making. Consideration of small group factors which influence problem-solving effectiveness. Prerequisite: Any 100-level communication studies course or permission of the instructor.
SCOM 248. Intercultural Communication. 3 credits.
The study of human communication in a variety of cultural settings and contexts. Emphasis on developing understanding and analytical skills regarding communication between people from different racial, ethnic and cultural backgrounds in both domestic and international settings. Consideration of relevance and application to social, business and political environments.
SCOM 260. Introduction to Public Relations. 3 credits.
Study of basic principles and practices of public relations. Consideration given to public relations problems and pragmatic solutions utilizing oral, written and electronic communication media and skills.
SCOM 261. Public Relations Techniques I: Written. 3 credits.
Study of writing fundamentals for public
relations. Emphasis on practice of effective writing for a variety of
media (press releases, public service
announcements, brochures, newsletters). Must be able
to use word processing software. Prerequisite: SCOM 260 or
permission of the instructor.
SCOM 270. Introduction to Health Communication. 3 credits.
An introduction to the study of the theory
and practice of communication in health and medical-related fields.
Emphasis on communication interaction between professional health
providers and patients/clients. Consideration of strategies that promote
effective communication between health/medical professionals and
patients/clients. Prerequisite: Any 100-level communication studies
SCOM 280. Introduction to Communication Research. 3 credits.
An introduction to the principles, methods
and analysis techniques used in the field of communication. Emphasis on
a broad-based understanding of the breadth of research in the field.
Includes both qualitative and quantitative research methods, methods of
literature review and research article critiques. Fulfills the College
of Arts and Letters writing-intensive requirement for the major.
Prerequisite: SCOM 240.
SCOM 313. Topics in Communication Studies. 1-3 credits. Repeatable to 6 credits.
Study of current topics and issues in human
communication. Emphasis on contemporary theories, research and
principles. Prerequisites: Nine hours of communication studies
courses including SCOM 240 and one at 100 level or permission of
SCOM 318. Practicum in Communication Studies. 1-6 credits.
Approved cocurricular activities and/or
projects of a practical nature. No more than six hours of practicum
credit can be applied to major. Proposals must be submitted to and
approved by the course instructor for section and credit hour
registration. To receive repeat credit see school director. Prerequisite:
Permission of the school director.
SCOM 331. Communication and Conflict. 3 credits.
An examination of communication in conflict
situations. Emphasis on communication competencies required for
successful management and resolution of conflict. Consideration of
theories of conflict and application to different conflict levels
including interpersonal communication, small group communication and
organizational communication. Prerequisite: SCOM 231 recommended.
SCOM 332. Mediation. 3 credits.
Study of analysis and resolution of human
conflict. Emphasis on role of mediation in dispute resolution focusing
on relationships, language, listening and problem-solving techniques.
Consideration of the interpersonal and group approaches to study of
conflict management. Prerequisite: SCOM 231 recommended.
SCOM 341. Persuasion. 3 credits.
The study of oral communication as a
determinant of attitudinal and behavioral change. Emphasis on the
various kinds of artistic and non-artistic proofs as they apply to human
motivation. Consideration of the application of behavioral research
findings to persuasion. Prerequisites: SCOM 240 and SCOM 280 or
permission of the instructor.
SCOM 342. Argument and Advocacy. 3 credits.
The study of the techniques and principles of argument and advocacy. Emphasis on developing, presenting and defending a position on controversial questions. Consideration given to contemporary theories of public argument.
SCOM 345. Nonverbal Communication. 3 credits.
Study of nonverbal means through which
people relate to one another. Consideration of the communicative effects
of environment, facial expression, voice, posture, gestures, touch,
distance and physical appearance. Prerequisites: SCOM 245 recommended
and any 200-level communication studies course or permission of the
SCOM 346. Free Speech in America. 3 credits.
The study of the evolution of freedom of speech in America from Colonial times to the present day. Emphasis on the major periods of development and on the role of courts in defining freedom of speech. Special consideration of contemporary freedom of speech controversies.
SCOM 347. Communication, Diversity and Popular Culture. 3 credits.
Study of the rhetorical dimension of
communication practices and texts found in popular culture. Emphasis on
issues of diversity as they are manifested in the communication
practices found in popular culture. Emphasis on strategic communication
choices in a diverse, multicultural world. Emphasis on critical
thinking, self-reflexivity and communication analysis. Prerequisite: GCOM
SCOM 348. Communication and Gender. 3 credits.
Study of theories and research regarding
the influence of gender in various human communication contexts, both
public and private. Emphasis on the critical analysis of existing theory
and empirical research and the potential competent uses of communication
for social change. Prerequisite: Any 100-level communication studies
course or permission of the instructor.
SCOM 350. Organizational Communication. 3 credits.
Study of theories and principles of communication within organizations. Emphasis on analysis of formal and informal communication systems, networks and interactions with organizational hierarchies. Consideration of both profit and not-for-profit contexts.
SCOM 352. Communication and Social Movements. 3 credits.
A study of the use of communication in
social movements. Emphasis on the types of communication used in social
movements and on ways to produce and respond to such messages. This
course examines a variety of different social movements within the
political process including nonprofit organizations. Prerequisite:
SCOM 353. American Political Culture and Communication. 3 credits.
Study of functions performed by communication in politics. Emphasis on a variety of communication forms and techniques used by advocates both in campaigning and governing. Consideration of contemporary campaigns and the role of communication in their successes and failures. Prerequisites: SCOM 240 and GPOSC 225 are recommended or permission of the instructor.
SCOM 358. Business and Professional Communication Studies. 3 credits.
Study of techniques of effective communication in business/professional context. Emphasis on communication skills and results. Consideration of communication problems unique to the business/ professional environment.
SCOM 361. Public Relations Techniques II: Visual. 3 credits.
Study of visual communication techniques
for public relations. Survey of
design principles and elements used for developing visually
effective messages with an emphasis on publication design and
production, photography and computer-mediated presentations.
Students should provide a camera and be familiar with desktop
publishing and presentational software. Prerequisite: SCOM 261
or permission of the instructor.
SCOM 381. Communication Criticism. 3 credits.
methods of evaluating acts of persuasive communication. Emphasis on
developing and applying appropriate standards to determine effectiveness
of persuasion. Consideration of criticism of advertising, mass media,
public speaking and other forms of persuasive communication. Prerequisites:
SCOM 280 and any 100-level communication studies course or permission of
SCOM 383. Communication Research Methodologies. 3 credits.
The study of research methods in various
areas of communication. Emphasis on ability to research literature and
criticize research design. Prerequisites: SCOM 280 and nine hours of
communication studies courses or permission of the instructor.
SCOM 386. Communication Survey Research. 3 credits.
Consideration of survey problems and
methods unique to communication. Emphasis on using survey research
methodology in communication audits, public relations problems and
public opinion polling. Prerequisite: SCOM 280 or permission of the
SCOM 390. Directed Projects. 2-3 credits, repeatable to 6 credits.
Supervised projects related to any aspect
of human communication. Emphasis on original individual or group
programs beyond the departmentís usual curricular or cocurricular
offerings. Formal report(s) required for awarding of credit. Prerequisite:
Permission of the school director.
SCOM 391. Communication Career Strategies. 1 credit.
The study of strategies for implementing a
job/internship campaign. Emphasis on conducting a self assessment,
locating job and internship openings, writing resumes, cover letters and
follow-up messages, conducting informational interviews, networking,
interviewing techniques and marketing a communication studies degree.
Prerequisite: 12 credit hours in communication studies.
SCOM 431. Legal Communication. 3 credits.
Study of the role of communication in the legal process. Emphasis on communication questions/problems which litigants, lawyers, judges and jurors face. Consideration of legal argument, negotiation, trial advocacy, decision making and communication technologies.
SCOM 432. Senior Seminar in Conflict and Mediation Studies. 3 credits.
An advanced seminar, capstone course for students concentrating or minoring in conflict and mediation studies. Special topics are developed to include research in conflict resolution, current trends in dispute resolution, evolving practices in conflict and mediation, as well as other relevant and timely issues.
SCOM 440. Advanced Interpersonal Communication. 3 credits.
A study of the major conceptual approaches
and research methods used in the study of interpersonal communication.
Emphasis on communication and relationship development, maintenance and
disengagement. This course involves advanced analysis and critical
evaluation of research in interpersonal communication. Prerequisites:
SCOM 220 and SCOM 280 plus six additional hours of communication studies
courses, or permission of the instructor.
SCOM 449. Communication Training. 3 credits.
An examination of methods for planning,
arranging and conducting communication training. Students become
familiar with strategies and activities designed to help others improve
their communication skills. Prerequisites: Junior standing and 12
hours in communication studies or permission of the instructor.
SCOM 450. Advanced Studies in Organizational Communication. 3 credits.
Integrated study of organizational
communication theory and research. Analysis of communication systems
within organizations and at their boundaries. Special attention to field
studies. Prerequisite: SCOM 350 or permission of the instructor.
SCOM 453. Political Campaign Communication. 3 credits.
An advanced study of communication
techniques, procedures and processes as they relate to political
campaign communication. Emphasis upon the design, execution and
production of various communication messages. Consideration of the
impact and utilization of various technologies in political campaigns.
Prerequisite: SCOM 353 or permission of the instructor.
SCOM 460. Public Relations Management. 3 credits.
Intensive study and research of advanced
communication management skills, theory and principles using case and
field studies. Special attention to systematic and ethical management of
communication and action affecting an organizationís internal and
external publics. Prerequisites: SCOM 341,SCOM 361 and SCOM 386.
SCOM 461. Public Relations Campaigns. 3 credits.
The capstone course for the public
relations program of study. Students further their theoretical
understanding and practical skills in the processes of research,
planning, communication/action and evaluation by conducting campaigns
for specific organizations. Prerequisites: SCOM 261, SCOM 361, SCOM
386 and SCOM 460 or permission of the instructor.
SCOM 470. Health Communication Campaigns. 3 credits.
The study of advanced theory and practice
of communication in health-related
fields. Consideration of topics relating to communication issues which
affect communication interaction between health professionals and
clients/patients. Emphasis on the use of communication in health
communication campaigns. Prerequisite: SCOM 270 or permission of the
SCOM/SMAD/POSC 472. Media and Politics. 3 credits.
A study of the mediaís role in political campaigns, concentrating on past/present election, the mediaís role in covering political parties and coverage of the governing process. Discussion of electronic and print will occur. Topics to be examined include campaign videos, CSPAN, political ads, editorial cartoons, TV debates, convention coverage and radio talk show commentary.
SCOM 490. Special Studies in Communication Studies. 1-3 credits.
An independent study for students to pursue
individual research under the guidance of faculty. Limited to senior
communication studies majors in good standing with permission of school
SCOM 495. Internship in Communication Studies. 3-6 credits, repeatable to 6 credits.
Credit for the application of communication
theory and skills in a directed, on-the-job learning experience. Open
only to communication studies majors who meet specific criteria (see the
school Web site). Up to six credits may be applied as electives in the
communication studiesí major. Prerequisite: Permission of the
SCOM 499. Honors in Communication Studies. 6 credits.
Year course. Prerequisite: Permission of the school director.
PUBLISHER: University Catalog Office, MSC 8002, Harrisonburg, VA 22807 - PHONE: (540) 568-4064
FOR INFORMATION CONTACT: Kristi Shackelford - Privacy Statement