THE MAJOR
The Marketing
major is a department within the College
of Business. For more information about the field of Marketing, view the Marketing Department video or the COB's new promotional video.
JMU
Concentrations: Business to Business Marketing,
Business to Consumer Marketing
Admission and Progression Standards for this major:
Click on the link to learn more about the admission and progression standards of this major: http://www.jmu.edu/advising/snapshots/SSMKTG.shtml
Description
of Major:
The Marketing Department offers a Bachelor of Business Administration degree in Marketing. The major prepares students for entry-level career positions by developing specialized skills in the creation, communication, and delivery of value to customers. Marketing students:
. develop in-depth knowledge on identifying, attracting, and evaluating customers;
. evaluate marketing alternatives and commit to a course of action, using financial, organizational, environmental and ethical criteria to guide decision-making;
. learn and use information technology tools for customer research and strategic performance;
. apply marketing skills, doing client-based projects, company internships, community service, and managing student organizations.
The marketing curriculum at JMU offers students an opportunity for majors to choose a marketing concentration to provide further focus within marketing studies. The concentration in Business to Business Marketing prepares students who are interested in gaining a more in-depth review of the issues facing businesses that market products and services to other businesses and organizations. The concentration in Business to Consumer Marketing provides an in-depth study, analysis, development, and marketing of goods and services for sale to consumers using traditional store, catalog, and electronic buying methods. The Marketing Department also offers a minor in European Marketing. Students interested in pursuing a business major are encouraged to begin taking lower level business courses as early as possible.
Tell me more about this field of study.
Marketing is an extremely broad field involved with a product or service from its conception to its sale, service and maintenance. Marketing is the study of the business activities related to the offering and/or movement of goods or services from the producer to the consumer. Marketing examines issues such as the consideration of what product to make or what services to provide;how to distribute and price the product or service, as well as how to communicate its merits. Course work in marketing may include topics such as fundamentals of the marketing process, research, consumer behavior, integrated marketing communications, new product development, professional selling, internet marketing, services marketing, and variety other areas.
Tell me more about specializations in this field.
As a result of marketing being such a broad field there are many areas of specialization including sales, retail, advertising, promotion, new product development and marketing research. The Business to Business Marketingconcentration is the ideal concentration for a job in product development and sales. Product development deals with marketing related to a specific product. Activities may involve planning and development, production and distribution, direct marketing and other types of promotion. The Business to Consumer Marketingconcentration helps students develop knowledge and skills relating to store management, consumer segmentation, interactive retailing, and development of marketing strategies for reaching consumer markets. Marketing promotion includes customer and media analysis as well as creative development of promotional plans. Individuals may work in media planning and buying, promotions, or various other areas.
What
common major or minor combinations from other departments
complement this major?
Some students combine Marketing with other business fields such as Finance, Management, or Economics. Other common combinations with Marketing include Art, Communication Studies, Creative Writing, Health Communication, Psychology, Sport Communication or a foreign language.
CHARACTERISTICS
OF SUCCESSFUL STUDENTS
The ideal marketing student is energetic, creative, likes to work with people, has innovative approaches for solving business problems, and is a self-starter. Problem-solving, verbal and written communication skills, team management skills, and self-motivation are also important characteristics for success.
CAREERS
Many graduates choose typical career paths associated with this major. However, some graduates choose unrelated careers that utilize skills and experiences developed during their years in college. Keep in mind, that some fields will require graduate study or further training. The listing below offers examples of possible career paths and is not meant to be comprehensive.
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