THE MAJOR
The Communication
Studies major is a department within the College
of Arts and Letters and a unit of the Schools of Communication, Information and Media.
JMU Concentrations: Conflict Analysis
and Intervention, Cultural Communication, Health Communication, Interpersonal Communication, Organizational
Communication, Public Communication, Public Relations, and General Communication
Admission and Progression Standards for this major:
Click on the link to learn more about the admission and progression standards of this major: http://www.jmu.edu/advising/snapshots/SSSCOM.shtml
Description of Major:
Communication Studies is offered as a major and minor
at JMU. The School of Communication
Studies seeks to provide students with the opportunity
to study the messages and outcomes
resulting from human interactive processes that involve
the content and relationship dimensions of communication
sources, receivers, channels and contexts. Students
study the process of social influence which is found
in all forms of interaction. Within a liberal arts framework,
students in Communication Studies study the ways people
influence and relate to one another in speech, writing,
and visual symbols. The study of communication includes
the social scientific study of human communication behavior
in diverse contexts and the qualitative study of rhetoric.
The context of primary concern in the School of Communication
Studies is that involving face-to-face communication
between and among people. A concentration in Conflict
Analysis and Intervention prepares students to analyze
conflict interaction and explore various methods of
formal and informal conflict intervention in interpersonal,
workplace, and legal contexts. Cultural Communication is concerned with the role of communication in the construction
of cultural and ethnic identities. Health Communication
teaches students to study communication in a variety
of contexts within the health care environment. Interpersonal
Communication examines the communication processes
and effects that occur in a variety of settings including
personal relationships, groups, public encounters and
professional situations. In Organizational Communication
students study the ways people interact within large
organizations, such as business, government, educational
and non-profit groups. Public Communication is concerned with the presentation and management of messages in public contexts. Analysis, preparation and criticism of public messages prepares students for participation in public life. Public Relations is concerned with the management of communication between an organization and its internal and external publics with the goal of mutual understanding and influence. The School of Communication
Studies also offers minors in Conflict Analysis and
Intervention, Cultural Communication, Health Communication,
and Political Communication and General Communication.
Tell me more about this field of study.
The discipline of communication studies encompasses
almost all forms of interaction between and among individuals.
Levels include interpersonal, small group, public and
mass communication. Communication processes occur in
a multitude of contexts and environments, which individuals,
organizations, and societies use to communicate. A professional
communicator crafts, produces, and delivers messages
to specific audiences for a defined purpose, however,
in this age of information filled with technological
advancements, one must preserve the human element of
communication and understand its influences on the processing
of messages and meanings.
Tell me more about specializations in this major.
The primary concerns within the school include human
communicative interactions within interpersonal settings
such as dyads and small groups, public speaking, communication
within organizations, between organizations and the
public, as well as campaign communication processes.
Within these contexts students study conflict resolution,
communication in health settings, organizations and political settings,
the interaction of culture and communication, language,
nonverbal communication, written and oral communication
skills and social influence among human beings in a
variety of settings. There are seven different topical concentrations:
Advocacy Studies, Conflict Analysis and Intervention, Cultural Communication, Health Communication,
Interpersonal Communication, Organization Communication, and Public Relations. The Conflict Analysis and Intervention
concentration trains students in the methods and practical
applications of conflict resolution skills such as conciliation,
mediation, arbitration and negotiation. In Cultural
Communication students learn how communication practices
function to create cultural and ethnic identities and
how to deal with the challenges of communicating across
cultures in a global community. In Health Communication
students study communication interaction between health
professionals and patients / clients as well as health promotion
communication strategies. Interpersonal Communication
builds on the principles of human relations and persuasion
in face to face interactions between people. The Organizational
Communication concentration studies the ways people interact in
large organizations and how these interactions facilitate
organizational goals. In Public Communication students learn the communication processes that citizens, government officials, interest groups and community service organizations use to campaign, deliberate, adjudicate, govern, and advocate for social change. In Public Relations one
learns how to use words, signs and symbols that inform and influence
people and shape public opinion.
What common major or minor combinations from
other departments complement this major?
There are no common combinations but some examples might
be Anthropology, Art, Creative Writing, Criminal Justice,
English, Film Studies, Human Resource Development, Marketing,
Modern Foreign Languages, Political Communication, Political
Science, Pre Law, Psychology, Sociology, Sport Communication, Nonprofit Studies, Media Arts and Design, Music Industry, Womens Studies or Writing, Rhetoric and Technical Communication.
CHARACTERISTICS OF SUCCESSFUL STUDENTS
Openness to others and a sense of professional drive
are appropriate to a very competitive field. A desire
to improve communication interaction in a variety of
settings and possessing strong academic credentials.
Good grades, strong writing skills, and related experiences are essential.
CAREERS
Many graduates choose typical career paths associated
with this major. However, some graduates choose unrelated
careers that utilize skills and experiences developed
during their years in college. Keep in mind, that some
fields will require graduate study or further training.
The listing below offers examples of possible career
paths and is not meant to be comprehensive.
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- ADR Case Specialist
- Advertising Account Executive
- Advertising Copywriter
- Americorp Volunteer
- Business Travel Coordinator
- Buyer/Merchandise Manager
- Campaign Coordinator
- College Admissions Counselor
- Communication Consultant
- Community Health Educator
- Community Relations Director
- Community Service Case Manager
- Congressional Aide
- Consumer Affairs Specialist
- Corporate Recruiter
- Corporate Relations Coordinator
- Employment Agency Counselor
- Events Planner
- Financial Aid Counselor
- Fundraiser/ Development Officer
- Grant Writer
- Graphic Artist/ Designer
- Group Care Worker
- Health Advocate
- Health Education Coordinator
- Hotline Operator
- Human Resources Personnel
- Instructional Systems Designer
- Interactive Media Specialist
- Journalist
- Lobbyist
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- Marketing Executive
- Media Relations Specialist
- Mediator/ Negotiator
- Meeting/ Convention Planner
- Online Community Manager
- Pharmaceutical Representative
- Political Aide
- Political Campaign Organizer
- Press Agent
- Press Secretary (Government)
- Promotions Manager
- Public Affairs Director
- Public Information Officer
- Public Opinion Interviewer
- Public Relations Specialist
- Recruitment Coordinator
- Research Interviewer
- Social Media Specialist
- Social Media Strategist
- Special Events Coordinator
- Speech Writer
- Stadium Manager
- Technical Writer
- Training Specialist
- Travel Agent
- Underwriter
- Victim Services Specialist
- Volunteer Liaison
- Web Manager
- Wedding Planner
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Who
employs Communication Studies graduates?
Advertising Agencies, Colleges/Universities, Community
Mediation Centers, Community Service and Health Agencies,
Corporations, Court Connected Programs, Federal/State/Local
Government Agencies, Healthcare Facilities, Hospitals,
Lobbying Organizations, Non-Profit Agencies, Pharmaceutical
companies, Political Organizations, Private Dispute Resolution
Companies, Professional Associations, Public or Private
Schools, Public Relations Firms, or Resorts.
INTERNSHIPS
AND PRACTICA THROUGH THE DEPARTMENT
Many opportunities are available as a result of our
well-organized program. Getting involved in internships, practica
and directed projects can help students to "learn
by doing". The Center for Constructive Advocacy
and Dialogue houses the Conflict Analysis and Intervention
Institute and the Institute for Health and Environment
Communication. In addition, the Debate Team and the
Individual Events team are examples of programs through which students
could gain practical experiences related to their field
of study. Students should consult with the faculty coordinator
of the area in which they are interested for more information.
The Career and Academic Planning Resource
Center, located in 303 Wilson Hall, also has information
on many communication studies related internships.
WEBSITES
What are JMU graduates doing with this major?: http://oirsacs.jmu.edu/alumni/alumempl.asp
A Day in the Life of a Lobbyist: http://www.princetonreview.com/Careers.aspx?cid=88
A Day in the Life of a Media Planner: http://www.princetonreview.com/Careers.aspx?cid=222
A Day in the Life of a Mediator: http://www.princetonreview.com/Careers.aspx?cid=204
Advertising and Promotions Managers: http://www.onetonline.org/link/summary/11-2011.00
Arbitrators, Mediators, Conciliators Careers: http://www.onetonline.org/link/summary/23-1022.00
Arbitrators, Mediators, Conciliators: http://www.onveon.com/careers/arbitrators-mediators-conciliators/career-profile.htm
Art Directors: http://www.onetonline.org/link/summary/27-1011.00
Community Health Worker: http://www.explorehealthcareers.org/en/Career.157.aspx
Day in the Life of a Lobbyist: http://www.princetonreview.com/cte/profiles/dayInLife.asp?careerID=88
Federal Jobs:
http://www.ourpublicservice.org/OPS/programs/calltoserve/toolkit/#3 (scroll to Academic Guides, then "Communications")
Health Educators: http://www.onetonline.org/link/summary/21-1091.00
Public Relation Managers: http://www.onetonline.org/link/summary/11-2031.00
Public Relations Specialist: http://www.onetonline.org/link/summary/27-3031.00
Public Relations Specialists: http://stats.bls.gov/oco/ocos086.htm
Judges, Magistrates, and Other Judicial Workers: http://www.bls.gov/oco/ocos272.htm
Social and Community Services Managers: http://www.onetonline.org/link/summary/11-9151.00
A
broad range of resources on career fields, internships,
and job search information is also available in the
Career and Academic Planning Resource
Center located in 303 Wilson Hall.
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Career and Academic Planning Publication
James Madison University
Career Guide to JMU Majors, 13th Edition, © 2012
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