James Madison University - The Office of Prospect Research
Prospect Research
What we do
The Office of Prospect Research assists the Advancement effort by identifying, interpreting, analyzing, and disseminating information that helps the University understand its fundraising capacity and secure private philanthropic support.
Prospect Research divides the research function into three branches:
- Identification.
- Prospect and Performance Management and Tracking.
- Request Support.
We also maintain the Central Files Archive for the Advancement Unit.
Our Aim
To transform a typically reactive data gathering function into a progressive intelligence provider, that enables informed and strategic decisions.
How we Operate
As members of the American Prospect Research Association (APRA) we adhere to the following guidelines:
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