The Office of Prospect Research assists the Advancement effort by identifying, interpreting, analyzing, and disseminating information that helps the University understand its fundraising capacity and secure private philanthropic support.
Prospect Research divides the research function into three branches:
We also maintain the Central Files Archive for the Advancement Unit.
To transform a typically reactive data gathering function into a progressive intelligence provider, that enables informed and strategic decisions.
As members of the American Prospect Research Association (APRA) we adhere to the following guidelines: